Thursday 27 September 2012

Mobile Marketing: Make Customers' Phones Your Sales Tools | Eric ...

Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Mobile phones are extremely popular and most customers own one.

When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your customers will find interesting. Most users enjoy apps that give them breaking news and helpful tips. You can use the app to direct potential customers to your business site, or you can make the app itself part of your product line.

If you have an upcoming event that you wish to remind your clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your customers at unsociable hours. This can remind your customers of all the great deals.

TIP! Keep your mobile cues simple. The fewer clicks you require, the more success you will have.

Take advantage of dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. This can provide you with legal coverage as well.

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Maintaining your principles is key to you being successful in your business plans.

Observing your competitors successes can be a great method for keeping abreast of newer trends. You need to stand out in a crowd of competitors.

TIP! Always set goals for a given mobile marketing campaign. The first stages should be dedicated to figuring out what your intended outcome will look like.

If you are sending out a mobile marketing message you should try to include a fun promo offer. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.

Be sensitive to customers sleeping hours when sending out text notifications. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

Mobile Site

TIP! Be honest with your customers about the service. No one wants to be spammed.

Use your own webpage to your advantage. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. Potential customers have no use for junk apps that serve no useful purpose or interesting function.

When marketing for mobile phones make sure that the message you send are short and simple. Speed is of the essence; give your customers messages they can absorb fast!

TIP! One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important.

You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are many choices to make about app features; the possibilities are endless.

Try creating a mobile app. Customers can use the app to conveniently keep tabs on possible sales and special offers. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If not, you risk losing customers due to technical problems.

TIP! Include a link to your online website, as well as your mobile website. If you use a flash player on your website, only provide the cellular link.

Make sure you give the right type of audience something of value. Try to use a value that will attract their attention. Make the value of each message relevant to its target audience. If instead you cater to families, try a more family oriented venue for your voucher.

Mobile Marketing

You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. These tips are a window into the world of mobile marketing that can help you crush your competition and deliver the services your customers want. Hopefully, you endeavors will be successful

TIP! Offer relevant information. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness.

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Source: http://www.maynaseric.com/mobile-marketing-make-customers-phones-your-sales-tools-2

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